Project Description

As a designer with a background in Communication Design, I have always felt like the primary purpose of art is to communicate and to evoke some kind of emotion. When I sit down to design a logo, I consider first and foremost the brand itself and what emotion they are trying to communicate to the public. Are you strong? Dependable? Cute? Funny?

The art of communication goes beyond a graphic. There is a tremendous amount of subtlety between shades of green, between typefaces, and between graphic styles that only years of experience can fully understand.

Here are some some of the logos I’ve designed lately: